A new study has shown that Americans are increasingly naming their children after major brands. And it doesn't sound like they're being paid by the corporations to do it. I guess people who wanted "unique" names for their children were running out of cities and states, but Del Monte? L'Oreal? Armani? Even putting aside all concerns about becoming a corporate shill, these are terrible, terrible names. You're just asking for little Canon to hate you someday. What really amazes me is that not one but two sets of parents actually named their kid ESPN.